Sunbelt Rentals Acquires New York’s Pride Equipment Corp.

Sunbelt Rentals has acquired Pride Equipment Corp., a leading provider of aerial equipment rental services to the New York metropolitan marketplace. Pride, founded in 1970, is a family-owned rental company owned by the Noto family.

Pride is one of the largest independent aerial equipment rental companies in the United States. Terms of the transaction were not disclosed.

“This acquisition further enhances Sunbelt’s position in the important New York City market,” said Geoff Drabble, chief executive of Ashtead Group plc, Sunbelt’s U.K.-based parent company.

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5 Key Takeaways from our First Rental Show

Orlando, FL  —  The Rental Show 2017

We talked to hundreds of phenomenal people and businesses at the show. We heard everything, both good and bad, about what’s going on in the industry as it pertains to technology and software today.

Here are 5 of our Key Takeaways: Continue reading “5 Key Takeaways from our First Rental Show”